Event landing page

Ideas & Goals

The goal is to provide users with the critical information needed to decide and give a clear path to act, such as registering for the event, buying tickets, or signing up for updates.

Research

Competitors

  • International Association of Educators, California Education Organization

User research

  • Make information as scannable as possible
  • Clearly list supporting details
  • Use language anyone can understand

Make sure the page contains all of the information about the event, including the following:

  • Time, date, and location
  • The primary goal and the value proposition (why people should attend)
  • Sponsors, speakers, and presenters
  • Curated news bulletin for the event
  • Quotes and video testimonials from previous attendees serve as social proof.
  • To entice attendees, use previous event recordings or snippets.
  • Transparency in pricing
  • Support via live chat

User flow

user flow

Wireframe

Visual guide that represents the skeletal framework of page.

wireframe

Style Guide

A comprehensive document that outlines the design guidelines, visual elements, and standards to maintain consistency in the visual appearance and user experience.

Typography
Jost
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
Head 1
ExtraBold 800
Font size: 72px / Line height: 90px
Head 2
Bold 700
Font size: 60px / Line height: 72px
Head 3
SemiBold 600
Font size: 48px / Line height: 60px
Head 4
Medium 500
Font size: 36px / Line height: 44px
Body 1
Regular 400
Font size: 24px / Line height: 32px
Body 2
Regular 400
Font size: 18px / Line height: 28px
Body 3
Regular 400
Font size: 16px / Line height: 24px
Color

#FFFFFF

#8130F2

#BE94F9

#E6D7FD

Hi-fidelity

A comprehensive document that outlines the design guidelines, visual elements, and standards to maintain consistency in the visual appearance and user experience.

Prototype